The essence of event marketing is to attract the attention of the media and the general public through the use of social hot topics and celebrity effects through public relations and resource integration. This will greatly promote the spread of brand effects and promote brand awareness and reputation.
Event marketing can quickly promote the promotion of promotional effectiveness, and at the same time it can save the high operating costs of media. The success of event marketing lies in the fact that companies can have insight into the opportunities, grasp the best combination of events and activities, successful event marketing, and their input costs. In terms of visibility and benefits, it is better than the general advertising format.
In the security industry, there are few examples of successful event marketing and promotion. Most of them are hugely expensive media campaigns. They don't allow consumers to communicate and interact with each other. Consumers only use the company as their main body to give lectures to consumers. They do not lead to widespread consumer users. Recognition. Therefore, the media placement fee is increasing year by year, but the effect often cannot fully meet the forecasting criteria.
Not all event marketing can be successful, companies only have good media public relations, and can quickly turn hot topics into event promotion opportunities, with enough detailed planning and follow-up execution capabilities, can only be a hit.
Night Wolf Security has a deep understanding of brand operations and made systematic plans for brand communication. Enterprises can fully integrate media resources and reduce unnecessary waste of dissemination of resources, forming a more reasonable media operating mechanism in the industry.
The four-year World Cup event began in early June 2006. The whole world is concerned about this football feast. How can we use this hot topic to increase the attention rate of the Night Wolf brand? This is the focus of the issue that has been considered by the Night Wolf Marketing Department. Based on detailed analysis of the cost of promotion of the event and the benefit of the later period, it has reached a cooperation promotion intention with well-known media of the network and the two parties have determined plans for the overall launch of the event.
The strong cooperation with the well-known security network media, the use of the website platform a strong propaganda offensive, launched the World Cup quiz activities; security network media World Cup topic has been launched, the early stage has done a lot of publicity as a supplement. Therefore, the night wolf’s timely participation in the activity means that he has participated in a medium platform that has already paid a lot of attention to it without spending any resources. By using the “potential†of this special event, he will promote the “night wolf security World Cup quiz event†to a new height. .
After a close plan, the promotion of the event was confirmed:
1. Cooperate with the media of the security network and use the strong propaganda and offensive of the website platform to launch the World Cup quiz.
Second, the night wolf in its own promotional resources (websites, corporate promotional materials DM, promotional CD) to promote the World Cup special events, as the same conditions, security network media in the advertising platform has also been vigorously promoted.
Third, the night wolf to provide the first, second and third prizes and commemorative awards of exquisite prizes; and responsible for the follow-up prizes issues and feedback.
The launch of the “Night Wolves Germany World Cup Awards Knowledge Quiz†event quickly attracted the attention of most fans. About 80,000 visits to the “World Cup Awards†section of the night wolf, thousands of people participated in the online question and answer, the night wolf and The cooperative media received a lot of consultation calls. Many fans said that the prize-winning event was well run, which enriched the entertainment life of the fans, allowed fans to participate in the independent evaluation of the ball, and had the opportunity to obtain rich prizes. Naturally, they would enthusiastically support. Through this activity, fans also learned about Night Wolf home security products.
The event was successfully completed with the end of the World Cup. The media concerned paid attention and gave reprint reports. Many newspapers called the company to express their willingness to provide a platform for reprinting reports. Industry security personnel believe that the night wolf “World Cup prize quiz†activities in the industry is an innovative move, marking the security industry's marketing planning capabilities are constantly improving.
The success of the Night Wolf "2006 World Cup Prize-winning Knowledge Quiz" was based on a comprehensive benefit analysis. To sum up, the success of the activity has the following factors:
First, seize opportunities through hot spots
The World Cup 06 is an important topic of household name. From the perspective of event marketing, the use of social hot topics is an important part of event marketing. With the high attention rate of the World Cup, quiz activities are held and naturally many fans have responded. The World Cup topic may not pass attention in front of some companies, but the Night Wolf can quickly transform the World Cup as a rare opportunity for brand promotion.
Second, strong combination, interactive propaganda
The cooperative network media enjoys high popularity in the industry. The two sides provide interactive promotional platforms to jointly promote the effective dissemination of the activities and share resources. Yelang also supports event gifts, which changes the traditional activities of the individual companies to fight and resource-constrained defects. , thus further strengthening the propaganda activities.
Third, media reprint, save resources
The advantage of event marketing is to be able to avoid the high price of media in recent years and save a lot of publicity costs for companies. Hot topics and similar public welfare topics, most media will provide free reprint in the form of news reports, and fully promote the effectiveness of our brand communication.
Fourth, activities are convenient, strong participation
The activities we designed are simple and convenient. You can easily participate in online question and answer as long as you understand the knowledge of football. Therefore, the activity gets more fans attention and support. This is also an important factor in the success of this activity. There are audience-supported activities that have the value of activities.
There are numerous enterprise cases that use event marketing for practice and success. In the security industry, the night wolf has taken the lead to make breakthroughs. In the marketing communication strategy, it pays more attention to grasping the eyes of consumers and clearer and more accurate the effectiveness of the pulse media operation.
In the security industry, Yee Woong took the lead in proposing the establishment of a blue ocean strategy, advocating the combination of actual market conditions, continuing to carry out business innovation through learning, continuously making innovations and value-added in marketing, accelerating the spread of differentiated brands, and enabling enterprises to quickly move toward product innovation and technological innovation. The "Blue Ocean" of value innovation. Night Wolf, through the “World Cup Awards Quiz quiz†event, effectively combines joint promotion and event dissemination. It not only maximizes the use of promotional resources to maximize benefits, but also initiates an innovative value-added upsurge in the industry through the innovation of communication behaviors. Become the vane of the blue ocean strategy in the industry.
Event marketing can quickly promote the promotion of promotional effectiveness, and at the same time it can save the high operating costs of media. The success of event marketing lies in the fact that companies can have insight into the opportunities, grasp the best combination of events and activities, successful event marketing, and their input costs. In terms of visibility and benefits, it is better than the general advertising format.
In the security industry, there are few examples of successful event marketing and promotion. Most of them are hugely expensive media campaigns. They don't allow consumers to communicate and interact with each other. Consumers only use the company as their main body to give lectures to consumers. They do not lead to widespread consumer users. Recognition. Therefore, the media placement fee is increasing year by year, but the effect often cannot fully meet the forecasting criteria.
Not all event marketing can be successful, companies only have good media public relations, and can quickly turn hot topics into event promotion opportunities, with enough detailed planning and follow-up execution capabilities, can only be a hit.
Night Wolf Security has a deep understanding of brand operations and made systematic plans for brand communication. Enterprises can fully integrate media resources and reduce unnecessary waste of dissemination of resources, forming a more reasonable media operating mechanism in the industry.
The four-year World Cup event began in early June 2006. The whole world is concerned about this football feast. How can we use this hot topic to increase the attention rate of the Night Wolf brand? This is the focus of the issue that has been considered by the Night Wolf Marketing Department. Based on detailed analysis of the cost of promotion of the event and the benefit of the later period, it has reached a cooperation promotion intention with well-known media of the network and the two parties have determined plans for the overall launch of the event.
The strong cooperation with the well-known security network media, the use of the website platform a strong propaganda offensive, launched the World Cup quiz activities; security network media World Cup topic has been launched, the early stage has done a lot of publicity as a supplement. Therefore, the night wolf’s timely participation in the activity means that he has participated in a medium platform that has already paid a lot of attention to it without spending any resources. By using the “potential†of this special event, he will promote the “night wolf security World Cup quiz event†to a new height. .
After a close plan, the promotion of the event was confirmed:
1. Cooperate with the media of the security network and use the strong propaganda and offensive of the website platform to launch the World Cup quiz.
Second, the night wolf in its own promotional resources (websites, corporate promotional materials DM, promotional CD) to promote the World Cup special events, as the same conditions, security network media in the advertising platform has also been vigorously promoted.
Third, the night wolf to provide the first, second and third prizes and commemorative awards of exquisite prizes; and responsible for the follow-up prizes issues and feedback.
The launch of the “Night Wolves Germany World Cup Awards Knowledge Quiz†event quickly attracted the attention of most fans. About 80,000 visits to the “World Cup Awards†section of the night wolf, thousands of people participated in the online question and answer, the night wolf and The cooperative media received a lot of consultation calls. Many fans said that the prize-winning event was well run, which enriched the entertainment life of the fans, allowed fans to participate in the independent evaluation of the ball, and had the opportunity to obtain rich prizes. Naturally, they would enthusiastically support. Through this activity, fans also learned about Night Wolf home security products.
The event was successfully completed with the end of the World Cup. The media concerned paid attention and gave reprint reports. Many newspapers called the company to express their willingness to provide a platform for reprinting reports. Industry security personnel believe that the night wolf “World Cup prize quiz†activities in the industry is an innovative move, marking the security industry's marketing planning capabilities are constantly improving.
The success of the Night Wolf "2006 World Cup Prize-winning Knowledge Quiz" was based on a comprehensive benefit analysis. To sum up, the success of the activity has the following factors:
First, seize opportunities through hot spots
The World Cup 06 is an important topic of household name. From the perspective of event marketing, the use of social hot topics is an important part of event marketing. With the high attention rate of the World Cup, quiz activities are held and naturally many fans have responded. The World Cup topic may not pass attention in front of some companies, but the Night Wolf can quickly transform the World Cup as a rare opportunity for brand promotion.
Second, strong combination, interactive propaganda
The cooperative network media enjoys high popularity in the industry. The two sides provide interactive promotional platforms to jointly promote the effective dissemination of the activities and share resources. Yelang also supports event gifts, which changes the traditional activities of the individual companies to fight and resource-constrained defects. , thus further strengthening the propaganda activities.
Third, media reprint, save resources
The advantage of event marketing is to be able to avoid the high price of media in recent years and save a lot of publicity costs for companies. Hot topics and similar public welfare topics, most media will provide free reprint in the form of news reports, and fully promote the effectiveness of our brand communication.
Fourth, activities are convenient, strong participation
The activities we designed are simple and convenient. You can easily participate in online question and answer as long as you understand the knowledge of football. Therefore, the activity gets more fans attention and support. This is also an important factor in the success of this activity. There are audience-supported activities that have the value of activities.
There are numerous enterprise cases that use event marketing for practice and success. In the security industry, the night wolf has taken the lead to make breakthroughs. In the marketing communication strategy, it pays more attention to grasping the eyes of consumers and clearer and more accurate the effectiveness of the pulse media operation.
In the security industry, Yee Woong took the lead in proposing the establishment of a blue ocean strategy, advocating the combination of actual market conditions, continuing to carry out business innovation through learning, continuously making innovations and value-added in marketing, accelerating the spread of differentiated brands, and enabling enterprises to quickly move toward product innovation and technological innovation. The "Blue Ocean" of value innovation. Night Wolf, through the “World Cup Awards Quiz quiz†event, effectively combines joint promotion and event dissemination. It not only maximizes the use of promotional resources to maximize benefits, but also initiates an innovative value-added upsurge in the industry through the innovation of communication behaviors. Become the vane of the blue ocean strategy in the industry.
Release date: 2006/9/8 13:30:21
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