While the international auto giants have reduced their foreign preparations and expanded China’s investment, domestic manufacturers have also begun to take action: Geely, Hafei-Changhe, and Skylark’s “draft cuts†have started. The auto market has been in a slump, and SMEs have once again been pushed into the cusp of integration. Compared with local state-owned small and medium-sized automobile manufacturers, as the leader of private auto companies, Geely Group's days are fairly decent. However, on June 28th, Geely executives also announced that they will recruit new online foreclosed assets back to the photography competition for Geely's associate summer camp slogan to win the grand prize! Jiangnan Fengguang invites the first batch of car dealers. There are sales companies to integrate, Geely and Maple two sales companies to integrate together, and the remaining personnel "divide." Insiders pointed out that this is the biggest response that Geely made following the overall downturn in the auto market and the price storm. According to Liu Jianquan, manager of public relations department of Geely Automobile Group, this is just a normal internal integration, "mainly the integration of the dispatched personnel of the two original sales companies." Although Liu Jianping has repeatedly stressed that there is no change in the adjusted sales network, Geely and Maple’s car terminal sales will remain independent. However, industry analysts believe that the biggest goal of Geely's adjustment may be to reduce staff efficiency. The reorganization of Hafei and Changhe is a horizontal external alliance that enhances its competitive strength by expanding its scale. The relevant person's assessment of this is, "It is the external pressure that pushes two loose companies into a whole." It is understood that the parties involved in the reorganization not only belonged to the same group of AVIC II, but also in the product, the two main mini-car series are basically derived from the Suzuki 4301 chassis, and jointly use Dongan 462, 465 engine. The combination of two military companies in the north and the south not only saves procurement and marketing costs but also can share R&D resources. The most unlucky one is to count the skylark. During the 8th Beijing International Auto Show, Fuji Heavy Industries suddenly announced that it would give up the "Lark" brand. Guizhou Skylark did not think of such an ending. Retiring from the Japanese is no different than the disappointing Guizhou Skylar that broke its wings. Of course, Pang and his youth group Zhejiang Jinhua have tears in their midst. According to insiders, at present, the production capacity of Skylark is less than 20,000 vehicles, and the actual production of thousands of vehicles per year. The original Dongjia Guihang Group already had insufficient funds to maintain its normal production. Obviously, the skylark has reached the edge of life and death. A rational market creates a rational business. This also shows that as long as the integration is handled properly, small and medium-sized automobile companies still have considerable room for survival. The current integration will also be just the beginning of the rational development of the Chinese auto industry. (Wang Fan)
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