In response to the current economic situation, the global chemical industry must find new value creation points and growth points in addition to cost-cutting measures. According to the latest report released by Deloitte Touche Tohmatsu Global Manufacturing Group, the chemical industry must achieve a broadened horizon and a more comprehensive view of the terminal market.
As the major trends of green/sustainability, resource scarcity, and urbanization continue to accelerate value transfer, technology convergence, new markets, and unmet demand, many end markets are experiencing rapid changes. Deloitte's report “Alchemy in the Terminal Market: Broadening Horizons and Promoting Growth in the Global Chemical Industry†provides insights to assist the global chemical industry in identifying and responding to unmet needs and unlocking the potential value of the end market.
For chemical companies and their customers, it is challenging to be able to operate in existing and new end markets. By focusing more closely on the current financial situation, performance, and changes in the end market, they can find new ways to increase value.
Mr. Kai Goebel, Director of Deloitte Germany, said: “Chemical companies should consider thinking from the perspective of customers in the end market. In order to determine where the latest value can be generated, companies should not only broaden their vision of the end market, but also focus on the value chain leading to the end market. The ideal situation for chemical companies is to be able to successfully grasp the full growth potential, and this ability depends on whether chemical companies can adjust their business models by identifying and nurturing key success abilities. We will grasp the growth opportunities in the terminal market."
Yann Cohen, the head of Deloitte China Chemical Industry (Guan Yang), said: “In addition, companies should also consider the development of major economies, such as China has become the world’s largest chemical production and consumer market. Compared with other countries, China’s The economy is relatively more dynamic, but there are also signs of volatility and possible adjustment. In the process of formulating a business strategy, companies should consider these factors."
The report shows that one way to explore new market opportunities is to identify unmet needs through major trends. There are multiple challenges behind these megatrends, which can only be overcome by developing new products and solutions. Products and solutions need to directly address the unmet needs of current and future customers in various existing and developing end markets. At the same time, consider the risks and complexity that chemical companies face when meeting the unmet needs of an end market.
Duane Dickson, head of Deloitte's global chemical industry, said: "The unsatisfied social needs behind the chemical industry's assessment of the megatrend mean that its product development will deviate from the traditional asset-dominant model, and it will be more inclined to use systems and solutions. This market-centric latest growth model has transformed the positioning of chemical companies from pure liquid and solid suppliers to problem solvers and solution providers."
Mr. Guan Yang continued: “In China, some major trends have brought exciting business opportunities to global chemical companies. For example, China’s huge middle-class stage is gradually formed, and the pace of domestic urbanization is also accelerating, plus a large number of Private and public infrastructure projects will promote the development and demand of China's construction industry as one of the major markets for the chemical industry."
The report assesses the performance of 230 chemical companies and 3,000 end-market companies over the past 10 years, with data broken down by industry and end markets. The analysis covers 55 sub-sectors in 16 end markets, including personal care, healthcare, household products, nutritional products, apparel and textiles, transportation, mining and metals, machinery, automotive, construction and infrastructure, electronics, paper and packaging , commercial printing, energy, water and agriculture.
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Thermoplastic Road Marking Machine is a machine for marking hot-melt marking on highway pavement. Apply the powdery hot-melt paint melted at a high temperature of 200 ° to the road surface by scraping. The equipment has simple manufacturing process and convenient operation. It is the most widely used marking equipment in China. The equipment needs to be equipped with a hot melt kettle for cooking to reflect the construction efficiency! The material of the scribing bucket determines the service life of the scribing bucket and the aesthetics of the line type. If the material is not good, it will be preheated and deformed, and the line will be leaked during the process of marking. At present, the width of the domestic hot-melt marking line is still determined by replacing the marking bucket, and the adjustable marking bucket is also being studied.
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