The Wall Street Journal reported that Motorola's Mobile is preparing to launch Moto X this fall. It was the first flagship smart phone to be acquired by Google last year, and Google may allow Motorola to invest heavily in marketing such as the US and Europe, and may invest up to US$500 million.
Sources said that the four major US wireless carriers, AT&T, Verizon Wireless, Sprint and T-Mobile, are expected to start selling Moto X this fall. The Moto X price is expected to be similar to the Apple iPhone 5, Samsung Galaxy S4 and HTC One. The price of these phones in the United States is 199 US dollars, and the price of aircraft is 599 US dollars or more.
Sources also said that Motorola has minimized the number of software and applications that wireless carriers have pre-installed on Moto X, because such software often angers users. In addition, consumers who purchase Moto X from the Internet will be able to choose the color of the back and front frame of the phone and engrave the text on the body, similar to the services provided by Apple to iPod music devices and iPad tablet buyers.
Motorola's move is being closely watched. Industry executives privately stated that component suppliers such as microchips and sensor manufacturers, as well as wireless telecommunications companies, hope that Motorola or other hardware manufacturers can break the situation in which Samsung and Apple dominate the market.
Research firm IDC pointed out that in the past four quarters, global smartphone shipments were 770 million, of which Samsung and Apple accounted for half.
Apple and Samsung have huge marketing budget advantages. According to Kantar Media, the advertising group’s WPP, Apple and Samsung each spent 333 million U.S. dollars and 401 million U.S. dollars last year to promote their mobile devices in the United States.
Motorola CEO Dennis Woodside earlier this year at the Wall Street Journal D technology conference to discuss some of Moto X's features, including longer-lived batteries and the ability to sense the surrounding.
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