Since January and February, the performance of Dongfeng, Liberation and other enterprises have continued to increase, and the sales volume of Foton Motors, the “China's first commercial vehicle brandâ€, has increased by 42% year-on-year. Industry experts pointed out that commercial vehicle companies face pressure this year is undoubted, but leading enterprises such as Foton and other commercial vehicles have shown an unprecedented positive attitude in the face of the market, and they have made great efforts in marketing, which is also important to achieve a “good startâ€. the reason.
Commercial vehicle faucet gets 08 "opener"
Foton Motor not only broke through sales, but its sales structure has continued to be optimized this year. High-end products such as Parker, Omar, Auman and AoLing have performed well on the market. As the first MPV introduced by Foton Motor last year, Mengpak has gradually established a sales network throughout the country. The sales volume has grown by leaps and bounds. It has become an important force in the domestic high-end MPV market; the high-end light card Omar can rely on European quality in the selection of city logistics. More favored, sales continued to increase; high-end heavy card Auman is firmly occupy the top three domestic heavy truck, the market is hot; and Austrian bell is to promote Foton Motor sales in the high-end light truck field is the hero. Foton Motors was able to achieve a "good start" in January and February, and high-end product support was inseparable.
In addition, Foton Motor's unique “Worry-free†service brand is also a great push for sales. Not only does it have the largest call center in the industry, but also provides 24-hour uninterrupted service. Since this year, it has further extended its “customer-centric†service concept, providing “rescue-type†services for ice and snow disaster areas, and protecting users’ safety at all costs. Reduce the loss of users, Futian service personnel came out from the snow and ice, so many users shed tears, but also further gains the consumer's recognition and trust. It is reported that in many areas affected by snow and ice, Foton Motor has become the first choice for users to buy cars.
Foton Motor not only owns the most valuable commercial vehicle brand in China, has a strong scale advantage, but is also the only large-scale automobile company that develops a full range of commercial vehicles and expands to passenger vehicles in China, and has strong anti-risk capability. Although the objective situation was severe in 2008, Foton Motors still has confidence in achieving a higher sales target.
Active marketing to meet the "08 commercial vehicle test"
Careful people can develop, and commercial vehicle companies' marketing attitudes are more positive than in the past. For example, Futian Motors, which achieved good results in January and February, took the “marketing winning†route, actively carried out various forms of activities and promotions, and communicated and interacted with consumers. The high-end MPV product, Mongolian Parker, as the main product of Foton under the influence of the regulation of commercial vehicles, will definitely undertake an even heavier task this year. It will fill some of Foton Motor's products under the influence of the industry situation, and the opening will show a dripping drift. "Activity" made a variety of stunt drift movements with the unmodified Parker, fully demonstrating the excellent performance of the "Parking the World". The market reflects that many consumers eventually chose Meng Paike to understand its quality through activities. As the Olympic bell that can maintain strong and economical performance under the National III standard, it is playing the banner of “changing the car and changing the Olympic bellâ€. Car exchange activities are carried out to provide consumers with benefits while greatly facilitating Sales. The Auman's traditional "truck competition" is a full expression of the quality of being a representative of China and world-renowned trucks competing on the same stage and winning the trust of consumers. These marketing activities have all supported the further improvement of Foton's performance.
“The quality of Foton Motor has been recognized by a wide range of consumers, and trucks are the only domestic brand to be selected in the full range of China's famous brands. Under such circumstances, we have fully tapped marketing power to be able to occupy a favorable position in the major adjustment of commercial vehicles and win Very challenging 2008.†Wang Xiangyin introduced.
View related topics: Beiqi Futian, Futian Automobile brand value of 22.157 billion yuan
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