Electrical and Electronic Industry Rapidly Develop E-commerce Export Strategy

China's electrical and electronic industries have developed rapidly. The e-commerce export incentives for 2010 are an important year for China's electrical and electrical industry to achieve recovery. According to statistics, as of December, China's electrical and electronics industry, production, sales, profits, import and export trade, etc. The growth rate of major economic indicators was better than expected at the beginning of the year, and it is expected to achieve about 20% growth. The output of power generation equipment will still exceed 100 million kilowatts this year, reaching 110 million kilowatts; the output of basic electrical products such as wire and cable, electric motors, and insulation materials will increase by about 25%; the output of transformers will be flat or slightly higher than last year. According to statistics from this year, 19 kinds of 21 main products, including power generation, transmission and transformation equipment, and basic electric products such as wire and cable and electric motors, were monitored and monitored in the electrical industry. There were 19 kinds of year-on-year growth, including low-voltage switchboards. The increase was as high as 67.88%, the growth rate of power station turbines was 47.55%, and the increase rate of AC motors, power capacitors, power cables, optical cables, insulation products and welding machines reached 20% to 30%. In particular, the turbine generator in power generation equipment changed the negative growth situation since 2009, achieving a year-on-year increase of 5.82%; meanwhile, wind turbine generators continued to maintain rapid growth, a year-on-year increase of 52.24%.

There are three main reasons for this achievement: First, the country’s macro-economic recovery, continuous and stable policies have provided a favorable macro environment for the development of the electrical and electronics industry, and secondly, the power industry has driven the rapid development of the electrical and electronics industry. China's electric power construction is fast and the world is amazed by the great pace. Third, the world economy is recovering and external demand is booming. It also further stimulates the recovery of the export of electrical and electronic products in China. However, while the electrical industry is developing rapidly, there are also some hidden concerns.

First, the structure of domestic demand in our country is not rational enough, and the proportion of investment demand is still relatively large. Once the national stimulus policy is withdrawn, the development of the electrician industry will be greatly affected, and even a regression will occur.

2. In China's electrical and electronic industry, there are excess production capacity of low-end products and insufficient production capacity of high-end products. In some sub-sectors of the electrical and electronics industry, a large number of enterprises often rely on processing trade and OEM due to lack of independent intellectual property rights and independent brands. Production maintains its livelihood and its foreign dependence is too high.

Third, the international economic situation is not optimistic. There are constant trade frictions in the export of electrical and electronic products in China. At present, the economic recovery of the European Union is still weak. In particular, it is plagued by Greece’s sovereign debt crisis and the heavy debt problems of Spain, Portugal, and Italy, which may delay the “back foot” of the world’s economic recovery. Under such circumstances, it is very likely that countries will protect their own electrician electrical production enterprises by setting up trade barriers, which will seriously affect China's electrical industry's foreign trade export business.

In the face of many difficulties, how should our country's electrical and electronic manufacturing enterprises cope?

First, pay attention to product structure adjustment, and vigorously develop the production and sales of electrical and electrical products with high-tech content and high added value.

Only by paying more attention to the introduction and absorption of advanced technologies, accelerating industrial upgrading and technological innovation, and relying on the production of high-tech electrical and electronic products to seize the international market can fundamentally solve the problem.

Second, vigorously develop large-scale operations and reduce production costs.

Under the premise of striving to absorb and transform advanced technologies, we must start from all aspects, continuously reduce production costs and increase export competitiveness.

Third, pay attention to the role of e-commerce products, improve the efficiency of electrical and electronic products exports. E-commerce products provide new development opportunities for small and medium-sized electric and electrical production enterprises. Not only can they save a lot of manpower and material resources, but also reduce transaction costs. They also create a free and equal competitive environment for small and medium-sized electric and electrical production enterprises to enter the international market. Extensive cooperation space. What is more important is that the export of electric and electronic products through electronic commerce will make the trade more fair and transparent, and the communication between buyers and sellers will be more convenient and faster, and the greatest possible avoidance of trade disputes will occur.

A good e-commerce product such as Alibaba’s e-commerce product “Export Link”, which is specially used for export trade, is a product that, for those auto parts manufacturers that do not have a good outlet and a small company, is Opportunity for effective savings and access to substantial export opportunities; (China) New Reverse E-Commerce Products "BQS", the largest purchasing logistics association in China and Europe - the German Confederation Compared with Alibaba’s “export-oriented” foreign companies, the “Best Supplier” is more likely to be “professional and finer”, which only focuses on Chinese electrical and electronic products. Production enterprises export to the EU.

Up to now, not only have more than 7,000 European companies sourcing in China through “quality suppliers”, but also BME’s member companies include top 200 German companies, including Siemens, Nokia, Bosch, BMW, Volkswagen, and Messer. As a world-famous company such as Dess Benz, “quality suppliers” are unique in promoting the export of electrical and electrical products. It is an excellent choice for Chinese electrical and electrical products to export to the European Union.

Fourth, to achieve communication through the Electrical and Electronics Industry Association to reduce chaos and disorderly competition.

Due to the low barriers to entry in some electrical and electronics sub-sectors in China, the uncontrolled production scale investment, the serious phenomenon of low-level redundant construction, and the low degree of concentration, many “labor-style enterprises” do not have the necessary means such as production capacity, quality control, and testing. Also included therein, coupled with the operating pressure brought about by the rising raw materials, making counterfeit, shoddy, shoddy, shoddy, and shoddy phenomena continue to ban, not only buries a huge hidden danger, but also make the production of enterprises and dealers struggling, This has affected the overall image of China's electrical and electronic products, and the competitiveness of the international market has been weakened.

Therefore, we must give full play to the role of the electrical and electronics industry associations, strengthen communication and exchanges between enterprises, and minimize chaos and disorderly competition.