In November, the production and sales volume reached 21,000 units, which doubled from the same period of last year. The annual output will reach 240,000 for the first time. After adding restructuring of Changan Automobile Group, Hafei Automobile Industry Group sales booming. “According to the principle of 'six stables' of Changan Automobile, Hafei Motors will continue to grow. Through the promotion of 'New Chang’an, the third largest automobile company in China, we will exceed the 300,000 mark in production and sales next year.†Hafei Motor Group Du Yi, chairman and general manager, was full of confidence when interviewed by reporters.
“The future of Hafei Motors is promising.†Last week, Changpu Automobile President Xu Liuping expressed his doubts about Hafei’s direction after entering “ New Chang’an â€. According to Xu Liuping, whether in the transitional period or in the future development, it must be achieved that the members of the leading group are relatively stable, the middle-level cadres are relatively stable, the employees are relatively stable, the income is relatively stable, the supplier system is relatively stable, and the brand channels are relatively stable. The policy is that Hafei Motors will continue to maintain its original brand and focus on developing micro-vehicles with strong technical know-how. "But this does not mean that it is the same," Du Yi told reporters. According to the basic principle of "complementary advantages, cooperation and win-win, resource sharing, and integration into one" after the reorganization, at this stage, the Hafei, Changhe and Changan brands will focus on their respective dominant markets. In the other side of the main battlefield, the vicious "kill each other." In the next step, the new Changan will integrate resources such as research and development, make reasonable arrangements, and reduce costs through the sharing of vehicle platforms to create competitive forces.
The good prospects have laid a solid foundation for the stability of Hafei Automobile's people. The employees have gradually unified the understanding that this reorganization accords with the laws of the market, complies with national policies, and is conducive to the development of Hafei Automobile. "From the management of aviation companies to the inclusion of 'New Chang'an, which is known for its production of automobiles, the biggest impact of reorganization on Hafei Automobile is that the strategic position of mini vehicles will be further enhanced, the strategic layout of industries will be more reasonable, and the resource channel strategy will be more complete. The important thing is that the concept has undergone a major transformation.†According to Du Yi, in accordance with the development ideas after the reorganization, Hafei Motors is carrying out a thorough reform in accordance with the laws of the market: adopt a budget management model to maximize the role of funds, and determine large scale through “biddingâ€. The district general agent will use the existing platform to develop new vehicles and prepare to launch 6 new models next year. Through the transformation of ideas and the integration of resources, Hafei Motor will further expand its production and sales volume for the first time to reach 300,000 next year.
Du Yi also disclosed that under the “ New Chang’an †framework, the cooperation between Hafei Automobile and PSA (Peugeot-Citroen) also has new news. The two parties are negotiating a joint venture with Hafei Motors Shenzhen Base with the goal of jointly producing commercial vehicles.
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